Author name: Derek Ho

Jollibee Emerges as Vietnam’s No. 1 QSR, According to Euromonitor

Jollibee Emerges as Vietnam’s No. 1 QSR, According to Euromonitor

Key Highlights: No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network 250+ stores across 50+ provinces: Sustained expansion since market entry in 2005 Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution ~1.5 million students reached across 676 schools: Deep engagement with youth, supported

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